BBC Finds Badly Targeted Facebook Ads Don?t Work. No Kidding.

This week the BBC tested out Facebook advertising by running a campaign for the Facebook page of a fictitious small business called VirtualBagel. The investigation was headlined "Facebook 'likes' and adverts' value doubted". During the week over 3,000 people Liked the ads even though the company doesn't exist and simply shows you a picture of a bagel. The 'investigation' is partly a reminder that Facebook still has issues with fake profiles and astro-turfing, but is also a simple re-stating of the fact that you get what you pay for and if you put up a dumb ad targeted too widely you'll waste your money.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/nqFT6vHwVCQ/

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